If you are interested in this workshop series, ask yourself the following questions:

• Are you a Minority or Women-Owned Business?
• Are you a contract manufacturer?
• Are you a Manufacturer in Massachusetts looking to grow?

If you answered yes to one or all three of those questions, this workshop series is for you. MassMEP is excited to offer this three-part workshop series designed to empower Massachusetts manufacturers with the tools to grow through collaboration, sharpen their value propositions, and execute strong marketing strategies. While these sessions will be centered around the Clean Energy Sector for minority and women-owned manufacturers, contract manufacturers and any other Massachusetts manufacturer could also benefit from participating. Each workshop is 3 hours with a goal of being informative, engaging and immediately applicable. Hosted by MassMEP and funded by MassCEC—to gain actionable insights, expand your network, and grow into other sectors such as Clean Energy and beyond.

January 28, 2026
9:00 AM – 12:00 PM

Workshop #1: Finding, Qualifying, and Managing Potential Customers

Description
Discover how to identify, qualify, and manage high-potential leads in the booming clean energy sector. Tailored for minority and women-owned manufacturers, this workshop reveals insider strategies to target the right prospects, maximize your resources, and build strong client relationships. You’ll learn practical tools for identifying prospects, tracking leads, nurturing ongoing partnerships, and ensuring consistent growth. Get ready to increase revenue, expand your network, and establish a trusted reputation in one of today’s most dynamic industries.

Who should attend:

• Minority or Women-Owned Manufacturers
• All Massachusetts manufacturers, regardless of size or sector

February 4, 2026
9:00 AM – 12:00 PM

Workshop # 2: Amplify Your Advantage
Crafting a Value Proposition that Stands Out

Description
Uncover what makes your business unique and learn how to present it compellingly to clean energy customers. In this focused session, minority and women-owned manufacturers will explore proven methods to shape a high-impact value proposition. You’ll discover how to highlight your company’s strengths and align them with your target market’s needs. Through interactive exercises, you’ll gain the confidence and clarity to speak powerfully about your offerings, setting you apart in the rapidly growing clean tech landscape.

Overview: Develop a clear and differentiated message that defines what sets your business apart in the marketplace.

Who should attend:

• Minority or Women-Owned Manufacturers
• All Massachusetts manufacturers, regardless of size or sector

February 11, 2026
9:00 AM – 12:00 PM

Workshop # 3: Market for Momentum
Building a Winning Marketing and Sales Plan

Description
Develop a marketing and sales roadmap that propels you in converting clean energy prospects into loyal customers. Designed for minority and women-owned manufacturers, this workshop walks you through step-by-step planning to promote your offerings and close more deals. You’ll learn how to set clear objectives, allocate resources effectively, and measure progress for long-term success. Leave with a practical blueprint that helps you stand out, compete confidently, and sustainably grow your foothold in the clean tech arena.

Overview: Turn your value proposition into action with a tactical, hands-on plan for sales outreach, customer engagement, and long-term growth.

Who should attend:

• Minority or Women-Owned Manufacturers
• All Massachusetts manufacturers, regardless of size or sector

Click the link to register for one, two or all three of the workshops.

Register Here