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DTSTART;TZID=America/New_York:20260428T110000
DTEND;TZID=America/New_York:20261222T120000
DTSTAMP:20260421T060130
CREATED:20260312T143726Z
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UID:10001215-1777374000-1797940800@massmep.org
SUMMARY:Practical Guide to Additive Manufacturing: Webinar Series
DESCRIPTION:Additive manufacturing (also known as 3D printing) is creating value from the shop floor to the customer’s hands. However\, the technology can be daunting: high capital costs\, unfamiliar process terminology\, and an ocean of vendors with no clear way to choose. \nIn this webinar series\, join additive manufacturing experts from MIT and MassMEP to demystify additive manufacturing for the average small business. Building upon decades of real-world experience\, you’ll learn straightforward and practical strategies for making the most of this exciting and emerging technology. Topics range from basic overviews of additive use cases to more detailed conversations on EH&S\, equipment sourcing\, and software. Participants will leave each webinar with clear ideas that can be put to use immediately. \nThis webinar series is co-hosted by MassMEP and MIT’s Center for Advanced Production Technologies (APT). \nSessions and Topics \n\nGetting Started: Turning Your Additive Interest into an Action Plan\nApplication Engineering\, Part One: Material and Process Selection\nApplication Engineering\, Part Two: Money Talks – Building a Business Case\nOptimizing Your Equipment Selection & Sourcing Strategies for AM Hardware\nManaging AM Installations: Process Chain and EH&S\nRegional Resources: Staying up to date with AM in New England\n\nGetting Started: Turning Your Additive Interest into an Action Plan \nApril 28th\, 11 AM – 12 PM \nIn the second session\, we will kick off our process of identifying winning applications of AM through a structured approach. Often this begins with the selection of the best process and the right material for your engineering and production requirements. Participants will get an overview on how to approach the design thinking for additive manufacturing products\, learn about material properties\, performance requirements\, and the manufacturing constraints that influence technology choices. This session is designed for open Q+A\, and participants will be encouraged to suggest their ideas for discussion using the concepts discussed in the webinar. \nSpeakers: \nHaden Quinlan; Senior Program Manager\, MIT APT \nHaden leads MIT’s Center for Advanced Production Technologies. He has co-led MIT’s additive manufacturing training efforts since 2018\, helping co-author MIT’s Additive Manufacturing for Innovative Design and Production online course. Haden has developed and taught custom AM training courses for major stakeholders\, including Boeing\, DoD/DoW\, Ford Motor Company\, and more.  \nMandana Moshiri\, PhD; Senior Research Scientist\, MIT APT \nMandana “Mandy” Moshiri is a Senior Research Scientist with the Center for Advanced Production Technologies and Department of Mechanical Engineering at MIT. From 2019 to 2025\, Mandy led metal additive research and development in the LEGO Group with a focus on mold technology. Mandy received her PhD in Mechanical Engineering from the Technical University of Denmark (“DTU”) in 2020\, and post-graduation she has supported DTU’s metal additive research as a guest researcher. Mandy joined MIT in 2025. \nNOTE – Registration is for all Six (6) sessions. \nSession 1 – March 26\, 2026\nSession 2 – April 28\, 2026\nSession 3 – June 24\, 2026\nSession 4 – August 20\, 2026\nSession 5 – October 21\, 2026\nSession 6 – November 19\, 2026 \nMore information to come on specific dates. \n  \nRegister Here
URL:https://massmep.org/event/practical-guide-to-additive-manufacturing-webinar-series/
CATEGORIES:MassMEP Event,Partner Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2026/02/2026-Additive-Webinar-Series-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260430T110000
DTEND;TZID=America/New_York:20260430T120000
DTSTAMP:20260421T060130
CREATED:20260407T153215Z
LAST-MODIFIED:20260407T155440Z
UID:10001218-1777546800-1777550400@massmep.org
SUMMARY:Unlocking the General Grant: Funding Your Workforce Growth
DESCRIPTION:Date: April 16\, 2026Time: 11:00 AM – 12:00 PM (ET) \nMassachusetts manufacturers have access to valuable funding opportunities to help upskill their workforce but understanding where to start and how to navigate the process can be a challenge. \nThis session is designed as a refresher on the Workforce Training Fund Program\, with a focus on the General Grant and other available funding options. Whether you’re new to these programs or looking to stay current\, this webinar will provide clarity on how to take advantage of these resources. \nDuring this session\, you will: \n\nLearn which grant options best fit your organization\nUnderstand current program requirements and updates\nGain insight into how to take the next step toward strengthening your workforce\n\nIf you’re looking to invest in your team and remain competitive in today’s manufacturing landscape\, this session will help you better understand the funding available to support those efforts. \n  \nRegister Here
URL:https://massmep.org/event/unlocking-the-general-grant-funding-your-workforce-growth/
CATEGORIES:MassMEP Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2026/04/webgraphics-21-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260430T143000
DTEND;TZID=America/New_York:20260430T180000
DTSTAMP:20260421T060130
CREATED:20260331T135531Z
LAST-MODIFIED:20260331T135531Z
UID:10001217-1777559400-1777572000@massmep.org
SUMMARY:Central Mass. Manufacturing Summit & Awards
DESCRIPTION:Worcester Business Journal will once again produce our 11th annual Central Mass Manufacturing Summit and Excellence Awards program this spring! \nThe special program features an awards ceremony\, keynote address and panel discussion on the state of the manufacturing industry\, along with an opportunity for networking and a cocktail reception. \nWinners will be profiled in the special section on Manufacturing in our April 6 edition and honored at a special awards event in late April 30th. \nThis awards program celebrates outstanding achievements and innovation across the manufacturing industry\, recognizing individuals\, teams\, and organizations that demonstrate exceptional performance\, leadership\, and a commitment to continuous improvement. \n  \nStay tuned – 2026 Event details coming soon!\nEVENT TIMELINE:\n2:30 PM – Doors Open & Networking\n3:00 PM – Welcome Remarks\n3:15 PM – Keynote Presentation\n3:40 PM – Panel Discussion\n4:45 PM – Central Mass Manufacturing Excellence Awards\n5:30 PM – Networking & Cocktail Reception\n\n\nPresenting Sponsor:\n \nCorporate Sponsors:\n\n \n \nExhibitors:\nEmployers Association of the NorthEast (EANE)\nSeven Hills Foundation\n\n\n\n\nDetails\n\nDate:April 30\nTime:\n2:30 pm – 6:00 pm\n\nEvent Categories:Business Events\, WBJ Events\nWebsite:\n\n\n\nOrganizer\n\nWorcester Business Journal\nPhone508-755-8004\nEmailkprosser@wbjournal.com\nView Organizer Website\n\n\n\n  \nRegister Here
URL:https://massmep.org/event/manufacturing-summit-awards/
CATEGORIES:Partner Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2026/03/Untitled-2-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260505T100000
DTEND;TZID=America/New_York:20260505T110000
DTSTAMP:20260421T060130
CREATED:20260417T155021Z
LAST-MODIFIED:20260417T155305Z
UID:10001219-1777975200-1777978800@massmep.org
SUMMARY:Workplace Safety & Education Training Information Session
DESCRIPTION:Are you looking to improve workplace safety\, enhance compliance\, and create a safer\, more efficient environment for your team? MassMEP invites you to a special Workplace Safety & Education Training Information Session with Safety Trainers\, where we’ll break down everything you need to know about our comprehensive training program—fully covered by the DIA Training Grants! \nWhy Attend the Information Session? \n\nDiscover How to Get Started – We’ll walk you through the simple application and registration process.\nLearn from Best Practices – Learn from previous company success stories how this program benefited their team\, engagements and their bottom line.\nGain Safety Expertise – Hear from Safety Trainers\, the professionals who understand the unique safety challenges of manufacturing.\n\nSpeakers: \nDarcy Cook-Darcy Cook is the President/CEO of Cook Professional Resources\, Inc (CPR\, Inc) dba Safety Trainers. As a women owned\, SOMWBA certified and DBE designated company\, with over 30 years’ experience in health and safety\, Darcy has been training and consulting for companies throughout New England since 1998.   \nMary Ann Falvey-Maryann Falvey has served as the Director of the Office of Safety at the Department of Industrial Accidents since June 2022. She brings a distinguished career in health\, workers compensation\, and automobile injury management\, with deep expertise in claims administration and risk mitigation. \nRegister Here
URL:https://massmep.org/event/workplace-safety-education-training-information-session-2/
CATEGORIES:Partner Event,Resource Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2026/04/DIA_Safety.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260506T103000
DTEND;TZID=America/New_York:20260514T120000
DTSTAMP:20260421T060130
CREATED:20260318T211856Z
LAST-MODIFIED:20260318T211856Z
UID:10001216-1778063400-1778760000@massmep.org
SUMMARY:MassMEP Supply Chain 101 Certificate Program
DESCRIPTION:Master the Fundamentals of Supply Chain in Today’s Changing Global Market\n\nDate: May 6\, 7\, 13 & 14\nTime: 10:30AM – 12:00 PM\n\nDescription: \nSupply chains are evolving faster than ever\, with reshoring\, tariffs\, and global disruptions reshaping how businesses operate. Our Supply Chain 101 Certificate Series provides a practical foundation in modern supply chain management\, giving you the skills to navigate today’s challenges and prepare for the future. Whether you’re new to supply chain management or looking to strengthen your foundational knowledge\, the Supply Chain 101 Certificate Course provides the essential concepts\, strategies\, and tools you need to build a more efficient and resilient supply chain. \n\n\nLed by\, Director of Strategy & Supply Chain Services at the Delaware Valley Industrial Resource Center\, this course is designed to break down complex supply chain principles into clear\, practical insights that can be applied immediately.\n\n\nInvest in the course and you will gain:\n– A Solid Foundation – Learn the key components of supply chain management and how they work together.\n– Procurement & Planning Essentials – Understand sourcing strategies\, inventory management\, and demand planning.\n– Supplier Optimization Strategies – Discover best practices for evaluating\, managing\, and strengthening supplier relationships.\n– Performance & Integration Insights – Learn how to measure supply chain effectiveness and align it with business goals.\n  \nWho Should Attend?\n \nThis course is designed for manufacturers\, supply chain professionals\, and business leaders who want to develop a strong foundational understanding of supply chain management principles and best practices.\n\nThis one-time investment of $249 can lead to substantial long-term savings and competitive advantages for your organization. The cost of doing nothing is far greater—take the next step to strengthen your supply chain today.\n\nThe virtual sessions will take place over consecutive weeks\, May 6 & 7\, 13 & 14 and will begin and end promptly from 10:30PM – 12:00PM\n\n\nRegister Here
URL:https://massmep.org/event/massmep-supply-chain-101-certificate-program-2/
CATEGORIES:MassMEP Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2026/03/webgraphics-20-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260508T080000
DTEND;TZID=America/New_York:20260508T120000
DTSTAMP:20260421T060130
CREATED:20260419T142004Z
LAST-MODIFIED:20260419T142913Z
UID:10001275-1778227200-1778241600@massmep.org
SUMMARY:SBA Massachusetts 2026 Awards Ceremony Breakfast
DESCRIPTION:SBA Massachusetts 2026 Awards Ceremony Breakfast \n9:30 am – 10:00 am     Registration and Networking \n10:00 am – 10:15 am   National Anthem\nWelcoming Remarks + SBA National Small Business Week Video \n\nKeegan Shepardson\, SBA Massachusetts District Director\nJanet Fogarty\, SBA Region 1 Advocate\nJennifer Shieh\, Chief Scientist/Program Manager\, SBA Office of Investment & Innovation Ecosystem Development\n\n10:30 am – 10:35 pm   Guest Emcee Introduction: Doug Meehan\, WCVB-5 Anchor/Reporter \n10:35 am – 11:00 am   ADVANCED MANUFACTURING PANEL \n\nModerator: Kathy Mahoney\, President\, MassMEP\nLily Fitzgerald\, Director\, The Center for Advanced Manufacturing\n\n11:00 am – 11:30 am   Awards Presentation by Guest Emcee Doug Meehan \n\nVeteran Owned Business of the Year: Peter Brooks\, Recon Inc.\nMicroenterprise of the Year: Konstantin Mikhailov\, Scooter Mutter Inc.\nHomebased Business of the Year: Kevin Figueroa\, KevTech Services\nSmall Manufacturer of the Year: Michael Starr & Andrew Massard\, American Insulated Panel LLC\nJeffrey Butland Family-Owned Business of the Year: Lorenzo’s Italian Restaurant & Bar\nRural Business of the Year: Elizabeth Spong\, Dean’s Beans Organic Coffee\nFinancial Services Champion of the Year: Lisa Marie Holmes\, SEED Corporation\nBlue-Collar Business of the Year: Wilfredo Steven Lara\, Fresh Start Detailing\nExporter of the Year: Aerodyne Research Inc.\nWoman Owned Business of the Year: Vicky Jones Gray\, New Chapter Home Improvement Services\nSmall Business Person of the Year: Bryan Corso\, Corso Plumbing and Heating\n\n11:30 am – 12:00 pm   Networking \n  \nRegister Here
URL:https://massmep.org/event/sba-massachusetts-2026-awards-ceremony-breakfast/
CATEGORIES:Resource Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2026/04/webgraphics-55.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260528T150000
DTEND;TZID=America/New_York:20260528T180000
DTSTAMP:20260421T060130
CREATED:20251202T203244Z
LAST-MODIFIED:20251202T203244Z
UID:10001176-1779980400-1779991200@massmep.org
SUMMARY:Innovation and Libations - Western\, MA
DESCRIPTION:Innovation & Libations is here and we’re heading over to Western Massachusetts! \nJoin MassMEP for our next Innovation and Libations event\, located in Western\, MA. We will update this page as we get closer to the event. Stay tuned for more information \nMassMEP extends its sincere gratitude to Bank of America for their generous sponsorship and continued support in fostering growth and innovation within Massachusetts’ manufacturing community. \nWe look forward to seeing you there. \n  \nRegister Here
URL:https://massmep.org/event/innovation-and-libations-western-ma/
CATEGORIES:MassMEP Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2025/12/webgraphics-21-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260602T073000
DTEND;TZID=America/New_York:20260602T150000
DTSTAMP:20260421T060130
CREATED:20260105T164916Z
LAST-MODIFIED:20260309T132029Z
UID:10001181-1780385400-1780412400@massmep.org
SUMMARY:Manufacturing Your Future Power of Change
DESCRIPTION:Manufacturing Your Future Power of Change\nSave the Date | June 2\, 2026\nIt’s back and it’s the Power of Change!\nManufacturing Your Future returns on June 2\, 2026\, and this year promises to be our most dynamic yet. As we celebrate the 5th anniversary of the event and 30 years of MassMEP\, we’re expanding both the experience and the opportunities available to attendees. \nA New Venue\, Expanded Experience\nFor 2026\, we are back in Worcester and are switching up our venue to the DCU Center designed to support our growing audience and provide more room for connection\, learning\, and hands-on engagement. One of the highlights of the new space is the ability to offer additional dedicated time with our vendors\, giving attendees greater access to the solutions\, technologies\, and expertise driving Massachusetts manufacturing forward. \nKeynotes\, Breakouts\, and What’s Ahead\nWe’re also thrilled to bring back a new keynote speaker for 2026\, details coming soon and a full lineup of breakout sessions\, each focused on the trends\, challenges\, and innovations shaping the future of industry across the Commonwealth. \nStronger Partnerships\, Greater Impact\nThis year’s event will also feature an expanded group of sponsors\, whose support helps bring this experience to life and strengthens the connections that make our manufacturing community so impactful. \nSponsorship Opportunities Now Open\nAs we gear up for this milestone year\, sponsorship opportunities are now open. If you’re interested in showcasing your organization\, aligning with Massachusetts manufacturers\, or increasing your visibility at this premier event\, please send us an email\, marketing@massmep.org for details. \nRegistration Open!\nRegister Here
URL:https://massmep.org/event/manufacturing-your-future-power-of-change/
CATEGORIES:MassMEP Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2025/12/2026-MYF-Logo-4-FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260616T090000
DTEND;TZID=America/New_York:20260616T143000
DTSTAMP:20260421T060130
CREATED:20260418T012958Z
LAST-MODIFIED:20260418T013321Z
UID:10001221-1781600400-1781620200@massmep.org
SUMMARY:PIVOT READY: Define Your Value. Build Your Strategy. Find Your Next Market.
DESCRIPTION:PIVOT READY: Define Your Value. Build Your Strategy. Find Your Next Market.\nA Two-Day Workshop Series for Manufacturers \nEvery manufacturer has something unique to offer. The challenge is knowing how to say it\, who to say it to\, and how to get in front of them. \nThe Pivot Ready Workshop Series from MassMEP is a two-day\, hands-on program that walks Massachusetts manufacturers through the complete playbook for entering a new market — starting with the foundation that most businesses skip: knowing and communicating your own value. \nUsing the clean energy sector as our live case study\, you will build real tools across both sessions: a Value Proposition statement that sets you apart\, a marketing strategy that reaches the right buyers\, and a customer qualification system that stops you from wasting time on leads that will never close. \nWhy is this workshop worth 10 hours of your time?\nBecause most manufacturers who want to grow into a new market hit the same wall at the same three points:\n• They cannot clearly explain what makes them different from every other manufacturer quoting the same job.\n• They have no system for deciding which new leads are worth their time and which are not.\n• They do not know how buyers in their target sector think\, decide\, or choose a supplier. \nThis workshop is built for any Massachusetts manufacturer looking to grow into a new market\, sector\, or product line. Throughout both sessions\, we use the clean energy sector as our working case study — walking through real examples of how manufacturers are winning clean energy contracts and what it takes to compete. If you are already active in clean energy\, these sessions will sharpen your positioning and outreach. If you are exploring it\, this workshop will show you exactly what the opportunity looks like and help you decide if it is the right next move. \nWhat You Will Walk Away With\n• A Value Proposition statement tailored to your new target sector\n• Customer segmentation and buyer persona tools for your new market\n• A Mini Marketing Plan with one action you can launch within 30 days\n• A 30/60/90-Day Marketing Implementation Roadmap\n• An Ideal Customer Profile for the sector you are entering\n• A Qualification Scorecard so you know which leads are worth quoting\n• AI skills to find\, research\, and prioritize new customers faster \n  \nSESSION 1 — JUNE 16\, 2026\n9:00 AM – 2:30 PM\nDefine Your Value & Build Your Strategy\nValue Proposition · Customer Segmentation · Marketing Strategy \nBefore you can win customers in a new sector\, you need to be able to answer the question they will always ask first: “Why should I work with you instead of the supplier I already have?” Session 1 is built around answering that question — clearly\, compellingly\, and in language your new market actually uses. \nIn the morning\, you will dig into the foundation of everything that follows: your Value Proposition. You will clarify your mission and why your company exists\, map the unique value you already deliver\, and build a Value Proposition statement that is specific enough to open doors in a new sector. Through exercises on best and worst customers\, value-added services\, and strategic ROI mapping\, you will uncover differentiators you may not have known you had. \nIn the afternoon\, you will take that value into the market. You will learn how buyers in the clean energy sector actually make decisions — and how to meet them where they are at each stage of their buying journey. You will map marketing strategies to each buyer stage\, use AI to draft real outreach\, and build a one-page Mini Marketing Plan before you leave. \nSESSION 2 — JUNE 23\, 2026\n9:00 AM – 2:30 PM\nFind\, Qualify & Win Your Next Market\nCustomer Qualification · Lead Strategy · AI-Powered Prospecting · Growth Planning \nYou know your value. You know your strategy. Now it is time to go find the customers. Session 2 is the most hands-on session of the series\, built around the practical tools and systems that manufacturers use to identify the right opportunities\, stop wasting time on bad-fit leads\, and build relationships that turn into long-term contracts. \nIn the morning\, you will build your Ideal Customer Profile for your target sector and create a Qualification Scorecard — a go/no-go decision tool that tells you immediately whether a new lead is worth your time. You will calculate the real cost of quoting unqualified leads\, and learn how to approach startups and scale-ups in the clean energy space with the right expectations and protections. \nIn the afternoon\, you will use AI tools to find real potential customers in your target sector\, run them through your scorecard\, and practice the conversations that move from an RFQ to a strategic partnership. You will close Session 2 — and the full workshop series — with a 30/60/90-Day Implementation Roadmap and a private reveal of your next step with MassMEP. \nWho Should Attend\nThis workshop is open to all Massachusetts manufacturers. You will get the most from both sessions if you are: \n• A contract manufacturer looking to diversify your customer base\n• A manufacturer exploring the clean energy sector and not sure where to start\n• A business owner or sales leader building a more repeatable growth process • A company that knows what it does well but struggles to explain it to new customers\n• A manufacturer who has tried to enter a new sector and gotten stuck\n• A minority- or women-owned manufacturer ready to compete in a growing sector \nRegister Here
URL:https://massmep.org/event/pivot-ready-define-your-value-build-your-strategy-find-your-next-market/2026-06-16/
LOCATION:MassMEP\, 27A Midstate Drive\, Auburn\, MA\, 01501\, United States
CATEGORIES:MassMEP Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2026/04/webgraphics-54.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260623T090000
DTEND;TZID=America/New_York:20260623T143000
DTSTAMP:20260421T060130
CREATED:20260418T012958Z
LAST-MODIFIED:20260418T013321Z
UID:10001222-1782205200-1782225000@massmep.org
SUMMARY:PIVOT READY: Define Your Value. Build Your Strategy. Find Your Next Market.
DESCRIPTION:PIVOT READY: Define Your Value. Build Your Strategy. Find Your Next Market.\nA Two-Day Workshop Series for Manufacturers \nEvery manufacturer has something unique to offer. The challenge is knowing how to say it\, who to say it to\, and how to get in front of them. \nThe Pivot Ready Workshop Series from MassMEP is a two-day\, hands-on program that walks Massachusetts manufacturers through the complete playbook for entering a new market — starting with the foundation that most businesses skip: knowing and communicating your own value. \nUsing the clean energy sector as our live case study\, you will build real tools across both sessions: a Value Proposition statement that sets you apart\, a marketing strategy that reaches the right buyers\, and a customer qualification system that stops you from wasting time on leads that will never close. \nWhy is this workshop worth 10 hours of your time?\nBecause most manufacturers who want to grow into a new market hit the same wall at the same three points:\n• They cannot clearly explain what makes them different from every other manufacturer quoting the same job.\n• They have no system for deciding which new leads are worth their time and which are not.\n• They do not know how buyers in their target sector think\, decide\, or choose a supplier. \nThis workshop is built for any Massachusetts manufacturer looking to grow into a new market\, sector\, or product line. Throughout both sessions\, we use the clean energy sector as our working case study — walking through real examples of how manufacturers are winning clean energy contracts and what it takes to compete. If you are already active in clean energy\, these sessions will sharpen your positioning and outreach. If you are exploring it\, this workshop will show you exactly what the opportunity looks like and help you decide if it is the right next move. \nWhat You Will Walk Away With\n• A Value Proposition statement tailored to your new target sector\n• Customer segmentation and buyer persona tools for your new market\n• A Mini Marketing Plan with one action you can launch within 30 days\n• A 30/60/90-Day Marketing Implementation Roadmap\n• An Ideal Customer Profile for the sector you are entering\n• A Qualification Scorecard so you know which leads are worth quoting\n• AI skills to find\, research\, and prioritize new customers faster \n  \nSESSION 1 — JUNE 16\, 2026\n9:00 AM – 2:30 PM\nDefine Your Value & Build Your Strategy\nValue Proposition · Customer Segmentation · Marketing Strategy \nBefore you can win customers in a new sector\, you need to be able to answer the question they will always ask first: “Why should I work with you instead of the supplier I already have?” Session 1 is built around answering that question — clearly\, compellingly\, and in language your new market actually uses. \nIn the morning\, you will dig into the foundation of everything that follows: your Value Proposition. You will clarify your mission and why your company exists\, map the unique value you already deliver\, and build a Value Proposition statement that is specific enough to open doors in a new sector. Through exercises on best and worst customers\, value-added services\, and strategic ROI mapping\, you will uncover differentiators you may not have known you had. \nIn the afternoon\, you will take that value into the market. You will learn how buyers in the clean energy sector actually make decisions — and how to meet them where they are at each stage of their buying journey. You will map marketing strategies to each buyer stage\, use AI to draft real outreach\, and build a one-page Mini Marketing Plan before you leave. \nSESSION 2 — JUNE 23\, 2026\n9:00 AM – 2:30 PM\nFind\, Qualify & Win Your Next Market\nCustomer Qualification · Lead Strategy · AI-Powered Prospecting · Growth Planning \nYou know your value. You know your strategy. Now it is time to go find the customers. Session 2 is the most hands-on session of the series\, built around the practical tools and systems that manufacturers use to identify the right opportunities\, stop wasting time on bad-fit leads\, and build relationships that turn into long-term contracts. \nIn the morning\, you will build your Ideal Customer Profile for your target sector and create a Qualification Scorecard — a go/no-go decision tool that tells you immediately whether a new lead is worth your time. You will calculate the real cost of quoting unqualified leads\, and learn how to approach startups and scale-ups in the clean energy space with the right expectations and protections. \nIn the afternoon\, you will use AI tools to find real potential customers in your target sector\, run them through your scorecard\, and practice the conversations that move from an RFQ to a strategic partnership. You will close Session 2 — and the full workshop series — with a 30/60/90-Day Implementation Roadmap and a private reveal of your next step with MassMEP. \nWho Should Attend\nThis workshop is open to all Massachusetts manufacturers. You will get the most from both sessions if you are: \n• A contract manufacturer looking to diversify your customer base\n• A manufacturer exploring the clean energy sector and not sure where to start\n• A business owner or sales leader building a more repeatable growth process • A company that knows what it does well but struggles to explain it to new customers\n• A manufacturer who has tried to enter a new sector and gotten stuck\n• A minority- or women-owned manufacturer ready to compete in a growing sector \nRegister Here
URL:https://massmep.org/event/pivot-ready-define-your-value-build-your-strategy-find-your-next-market/2026-06-23/
LOCATION:MassMEP\, 27A Midstate Drive\, Auburn\, MA\, 01501\, United States
CATEGORIES:MassMEP Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2026/04/webgraphics-54.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260729T150000
DTEND;TZID=America/New_York:20260729T180000
DTSTAMP:20260421T060130
CREATED:20251202T204145Z
LAST-MODIFIED:20251202T204145Z
UID:10001177-1785337200-1785348000@massmep.org
SUMMARY:Innovation and Libations - SouthEast\, MA
DESCRIPTION:Innovation & Libations is here and we’re heading over to SouthEast Massachusetts! \nJoin MassMEP for our next Innovation and Libations event\, located in SouthEast\, MA. We will update this page as we get closer to the event. Stay tuned for more information \nMassMEP extends its sincere gratitude to Bank of America for their generous sponsorship and continued support in fostering growth and innovation within Massachusetts’ manufacturing community. \nWe look forward to seeing you there. \n  \nRegister Here
URL:https://massmep.org/event/innovation-and-libations-southeast-ma/
CATEGORIES:MassMEP Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2025/12/webgraphics-21-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261001T150000
DTEND;TZID=America/New_York:20261001T180000
DTSTAMP:20260421T060130
CREATED:20251202T204247Z
LAST-MODIFIED:20251202T204247Z
UID:10001178-1790866800-1790877600@massmep.org
SUMMARY:Innovation and Libations - NorthEast\, MA
DESCRIPTION:Innovation & Libations is here and we’re heading over to NorthEast Massachusetts! \nJoin MassMEP for our next Innovation and Libations event\, located in NorthEast\, MA. We will update this page as we get closer to the event. Stay tuned for more information \nMassMEP extends its sincere gratitude to Bank of America for their generous sponsorship and continued support in fostering growth and innovation within Massachusetts’ manufacturing community. \nWe look forward to seeing you there. \n  \nRegister Here
URL:https://massmep.org/event/innovation-and-libations-northeast-ma-2/
CATEGORIES:MassMEP Event
ATTACH;FMTTYPE=image/png:https://massmep.org/wp-content/uploads/2025/12/webgraphics-21-4.png
END:VEVENT
END:VCALENDAR