Marketing Technology Training for Small Business
Trainees will be educated to the cutting edge marketing technology that is transforming the way companies market. By the end of this workshop an employee will have a firm understanding of the marketing tools, software and platforms available and will also be able to setup and deploy a myriad of technology-driven campaigns when back at Corporate Headquarters. This workshop is designed to help a senior management team understand the fundamentals of marketing technology primed for marketing efficiency, automation and lead generation.
The workshop will focus on the 4 key pillars of the marketing technology landscape:
- Content Management Platforms
- Customer Relationship Management Platforms
- Marketing Automation
- Marketing tools and Reporting/Analytics Software
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