• 27A Midstate Drive, Suite 200 Auburn, MA 01501

Brownell Boat Stands

GRANT REQUEST DO-OVER REAPS BIG REWARDS

Growth Manufacturers Case Study

The Challenge

Brownell Boat Stands was working with a third-party provider that was taking them through a Lean manufacturing initiative when they decided to move to a new facility, which they would build, and which would be the company’s long-term home. The third-party provider introduced Brownell to MassMEP to provide Systematic Plant Layout Planning as Brownell began the process of strategizing their impending move.

The Solution

MassMEP helped Brownell to analyze the current state of their existing facility, as well as to identify how to optimize space in the new facility in the future. The MassMEP Business Development Advisor provided Brownell with information about the Massachusetts Manufacturing Accelerate Program (MMAP) and a $250,000 capital equipment grant that was available. Brownell applied for the first round, requesting approximately $75,000 in funds for a new welding robot that would allow them to increase production. Brownell was not funded in the first round, but did move forward with the welding robot, and the new unit was put into production in late 2021, allowing them to produce their most popular products with greater efficiency. The increased production allowed Brownell to expand the range of products produced by the robots from three (3) SKUs to six (6), freeing up human welders to produce new and more complex products.

Brownell applied for the second round of MMAP funding when the application opened. They worked closely with MassMEP in developing their application and requested $250,000, which would go towards the new building and a new finishing system. This change of grant scope request would open new opportunities and the ability to expand into new markets for Brownell. Brownell was awarded the funding.

$250,000

MMAP Grant Awarded

25%

Improved productivity by using welding robots

$400,000

invested in new equipment

$125,000

increase in sellable inventory for q4

WHAT THEY THINK ABOUT US

Brownell Boat Stands

Brownell Boat Stands & Equipment Company is known as the company that makes the highest quality boat stands on the market. Brownell Boat Stands revolutionized the way that boats were stored and created the unique stacking and nesting design that allows them to be neatly stored when not in use thereby taking up minimal space. Today it is possible to see the eye-catching blue and orange products of Brownell Boat Stands at professional boat yards and marinas all over the world. In recent years, the Brownell team has:

  • Solidified Brownell’s manufacturing gold standard by adhering to the Brownell Seven Standards of Quality
  • Created the industry standard in customer service
  • Developed the Brownell Safety Training Program so that each and every user knows exactly how to safely block, support, and store all types of boats
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With MassMEP

MassMEP along with Associated Industries of Massachusetts (AIM) provided training resulting in a transformational, company-wide training program that went way beyond just the shop floor. The customized training program changed the mindset within the company from reactionary to one with a clear business model and strategic goals. The training provided the company with clear training goals and objectives. Now, all new hires go through a whole week of training. New employees spend at least 30 minutes with each department, plus lunch with the owners. They also conduct a 30-60-90 day check in periods with new employees.