Tip of the Hat to ‘47 Brand

Growth Manufacturers Case Study

The Challenge

In 2014, ‘47 Brands was going through an aggressive growth period after expanding their portfolio to USSF Major League Soccer, Major League Baseball International, and Cape Cod Baseball League. They also clinched the rights to produce caps for Major League Baseball on-eld postseason celebrations until 2019.

"on the fly"

The solution

The MassMEP worked with ’47 in the areas of…

Strategic Goals, Value Stream Mapping, IT and Training within Industry Job Instruction

It was eye opening for everyone to uncover where production delays were in the process and how many times the product went back and forth, they also discovered that 70% of artwork created was not being used, this was a huge drain on resources and time.

MassMEP worked with ‘47 to provide visibility to see what they needed and to improve their ineffective communication. As a result, the business model within the company improved, as well as morale and per product cost change.

  • Increased and retained revenue by $9M

  • Increased and retained 195 jobs

  • Invested $3M in equipment and software

  • Reduced production time

  • After training ‘47 was 18 months ahead of schedule

  • “Without the guidance, exponentially and customized training provided by MassMEP, ‘47 would not have been able to successfully manage our exponential growth”
    -Kevin Crean
    Director of Human Resources

About ’47

‘47 is a private, family-owned American clothing brand founded in 1947 by twin Italian immigrant brothers, Henry and Arthur D’Angelo. Arthur D’Angelo is President of ‘47, with his four sons in leadership positions: Steven, Robert, David, and Mark. The company is licensed to create head National Hockey League, National Football League, Major League Lacrosse, National Rugby League, and over 900 college institutions in the U.S.

With MassMEP

MassMEP along with Associated Industries of Massachusetts (AIM) provided training resulting in a transformational, company-wide training program that went way beyond just the shop floor. The customized training program changed the mindset within the company from reactionary to one with a clear business model and strategic goals. The training provided the company with clear training goals and objectives. Now, all new hires go through a whole week of training. New employees spend at least 30 minutes with each department, plus lunch with the owners. They also conduct a 30-60-90 day check in periods with new employees.

Strategies Goals, Value Stream Mapping, IT, and Training within the Industry Job Instructions


Jobs Created and Reatined


Increased and Retained Revenue

This training was funded through a grant from the Workforce Training Fund Program (WTFP). The WTFP is a program of the Executive Oce of Labor and Workforce Development and is administered by the Commonwealth Corporation.