Lean manufacturing will take you far, but it is exponentially more valuable when paired with a strategic plan for long-term growth. Manufacturers with formalized, growth-centered strategic plans achieve their goals more efficiently and cost-effectively than those who focus only on the bottom line. This workshop will take MassMEP members through the entire process of building a strategic plan – from evaluating and prioritizing your needs to devising the best strategy and tactics to address those needs. You can expect to leave this workshop ready to create and implement your own growth-centered strategic marketing plan.

In today’s digital era, the most successful manufacturers take the principles of Six Sigma to the next level with innovative new digital marketing tools. You can measure your marketing in the same way that you measure manufacturing processes – and achieve the same sustained quality improvement that Six Sigma brings to your process. This workshop will illustrate useful tools ranging from customer relationship management (CRM) systems that help you keep your customers and prospects happy to marketing automation platforms that take care of repetitive tasks like email and event marketing and everything in between.