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Exit Planning Truth: Growing Revenue Before Selling Your Business is Critical
11/10/2016 @ 7:30 am - 9:30 am
Learn how integrated marketing can help increase your odds of success and deliver a fantastic ROI.
Most business owners have a sales price in mind when they contemplate selling their business. Because businesses are typically valued at a multiple of revenue (or revenue derivatives such as EBITDA) this sale price goal directly corresponds to an annual revenue goal.
Description: This seminar will explore several questions such as: Will your business meet your revenue goal at exit? If not, what can be done about the gap? Where does an integrated marketing plan fit in the plan? Participants will be introduced to a framework to evaluate if your current revenue goal can be met, the business case for calculating the marketing ROI to support this action, and a checklist of revenue enhancing marketing to-dos for those considering selling their business in two to five years.