We offer a wide range of business and operational planning workshops and consulting services to help you transform your business, increase growth, and expand into new markets.
Market Research & Positioning for Small Business
This program will focus on cutting edge market research and business planning best practices, resources and tools can leverage and begin utilizing right away. By the end of this workshop an employee should have a firm understanding of market research and business planning fundamentals and be able to build out their own research and planning deliverables when back at home base. This workshop is designed to help a senior management team understand the fundamentals of proper planning and research that underpin some of the world’s most well-loved organizations.
Marketing Strategy Development for Small Business
Trainees will be shown how to develop a formal marketing plan to support new sales efforts, how to embrace the latest technology and open new marketing channels needed to achieve dramatic growth. This workshop is designed to help a senior management team understand the fundamentals of developing a comprehensive marketing plan primed for top-line growth.
The workshop will focus on 6 key sections of marketing plan development:
- Market Research
- Messaging and Positioning
- Asset Development
- Channels, Tools and Tactics
- Analytics and Tracking
What Our Clients Say
"The work we did with Rick and MassMEP was the catalyst for a long list of continuous improvement projects we've done. We have genuinely created a culture of innovation at Flexo Concepts and the work we did in manufacturing with Mass MEP was the foundation for much of the thinking and practices we use throughout the business to innovate and improve."
Greg Howell,Flexo Concepts
"The instructors were superb - extremely knowledgeable and very personable. They did an outstanding job. We haven’t as of yet fully realized the total benefit to be derived from the various classes."
"This training was an essential part of changing the culture to a lean culture. It was very informative in helping to establish a core team of Lean Champions. Rick Budlong has an extensive knowledge in the training material as well as experience in manufacturing. He helped develop some of the process improvements that were initiated and led to cost savings. Nye will continue to use Mass Mep for future training."