Marketing is no longer about sales brochures, logos and creative. Cutting edge manufacturers are embracing a marketing playbook that is consumed with growth and lead generation vs. creative.

This workshop will discuss the changing role marketing plays in a manufacturer’s short and long term growth objectives and what you can do to harness the latest tools and tactics.

Today, marketing is the key to growth in the manufacturing sector. New clients won’t come your way unless you pursue them, and leads will trickle away if you don’t nurture them. Your transformation can – and should – start now. This workshop will offer relevant and immediately actionable tips to maximize your marketing ROI and increase your top-line growth. Topics will include crafting an impactful marketing plan, developing powerful content, building out game changing assets, leveraging the latest digital techniques, and adding in the right marketing metrics.