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Marketing for Manufacturers Redefined
04/11/2017 @ 8:00 am - 10:00 am
Workshop #1: Marketing for Manufacturers Redefined
Marketing is no longer about sales brochures, logos and creative. Cutting edge manufacturers are embracing a marketing playbook that is consumed with growth and lead generation vs. creative. This workshop will discuss the changing role marketing plays in a manufacturer’s short and long term growth objectives and what you can do to harness the latest tools and tactics.