Navigating Clients, Value, and Market Alignment in this workshop series hosted by MassMEP and MassCEC. This workshop series for minority and women owned manufacturers will be a guide in how to pivot through actionable insights, expanding networks, and thrive in the clean energy sector.
Workshop 1: Finding, Qualifying, and Managing Potential Customers – Discover how to identify, qualify, and manage high-potential leads in the booming clean energy sector. Tailored for minority and women-owned manufacturers, this workshop reveals insider strategies to target the right prospects, maximize your resources, and build strong client relationships. You’ll learn practical tools for identifying prospects, tracking leads, nurturing ongoing partnerships, and ensuring consistent growth. Get ready to increase revenue, expand your network, and establish a trusted reputation in one of today’s most dynamic industries.
Workshop 2: Crafting a Value Proposition that Stands Out – Uncover what makes your business unique and learn how to present it compellingly to clean energy customers. In this focused session, minority and women-owned manufacturers will explore proven methods to shape a high-impact value proposition. You’ll discover how to highlight your company’s strengths and align them with your target market’s needs. Through interactive exercises, you’ll gain the confidence and clarity to speak powerfully about your offerings, setting you apart in the rapidly growing clean tech landscape.
Workshop 3: Building a Winning Marketing and Sales Plan – Develop a marketing and sales roadmap that propels you in converting clean energy prospects into loyal customers. Designed for minority and women-owned manufacturers, this workshop walks you through step-by-step planning to promote your offerings and close more deals. You’ll learn how to set clear objectives, allocate resources effectively, and measure progress for long-term success. Leave with a practical blueprint that helps you stand out, compete confidently, and sustainably grow your foothold in the clean tech arena.
The workshop will take place in a virtual platform and accepted registrants will receive the link for the workshop in the event confirmation email the Monday before the first workshop. While each session offers standalone value, the series is designed to deliver maximum impact when attended in full, guiding participants through a progressive pivot strategy. The sessions will be held:
