Marketing Strategy & Development

Trainees will be educated to cutting edge market research and business planning best practices, resources and tools can leverage and begin utilizing right away. By the end of this workshop an employee should have a firm understanding of market research and business planning fundamentals and also be able to build out their own research and planning deliverables when back at Corporate Headquarters. This workshop is designed to help a senior management team understand the fundamentals of proper planning and research that underpin some of the world’s most well-loved organizations.

Trainees will be shown how to develop a formal marketing plan to support new sales efforts, how to embrace the latest technology and open new marketing channels needed to achieve dramatic growth. This workshop is designed to help a senior management team understand the fundamentals of developing a comprehensive marketing plan primed for top-line growth.

The workshop will focus on 6 key sections of marketing plan development:

• Market Research
• Messaging and Positioning
• Asset Development
• Channels, Tools and Tactics
• Analytics and Tracking
• Implementation

Trainees will be educated to the cutting edge marketing technology that is transforming the way companies market. By the end of this workshop, an employee will have a firm understanding of the marketing tools, software, and platforms available and will also be able to set up and deploy a myriad of technology-driven campaigns when back at Corporate Headquarters. This workshop is designed to help a senior management team understand the fundamentals of marketing technology primed for marketing efficiency, automation, and lead generation.

The workshop will focus on the 4 key pillars of the marketing technology landscape:

• Content Management Platforms
• Customer Relationship Management Platforms
• Marketing Automation
• Marketing tools and Reporting/Analytics Software

In this training, trainees will be educated to the cutting edge digital marketing channels, tools, and campaigns that they can begin setting up and deploying right away. By the end of this workshop, an employee should have a firm understanding of the digital marketing landscape and also be able to set up and deploy a myriad of digital marketing tactics when back at Corporate Headquarters. This workshop is designed to help a senior management team understand the fundamentals of digital marketing primed for top-line growth.

The workshop will focus on the 4 key marketing pillars of the digital marketing landscape:

• Website Development
• Search Engine Optimization (SEO)
• Paid Search
• Social Media

Trainees will be educated to the cutting edge design techniques, tools, and crowdsourced communities they can leverage and begin utilizing right away. By the end of this workshop, an employee should have a firm understanding of the components of a powerful brand and also be able to build out a myriad of brand building assets when back at Corporate Headquarters. This workshop is designed to help a senior management team understand the fundamentals of corporate branding that underpin some of the world’s most well-loved organizations.

The workshop will focus on the 3 key marketing pillars of the branding landscape:

• Logo & Identity Design
• Asset Development Creation
• Developing a Brand Strategy

Technology-driven market intelligence identifies the benefits and potential impact your company’s technology-based product or service will have on the market and then provides the customized, actionable intelligence you need to best capitalize on it.

Key benefits include:

• Researching and identifying existing, emerging, and planned defense systems and platforms that have potential needs and/or requirements for the manufacturer’s technologies and systems across relevant branches of the DoD (e.g. Army, Air Force, etc.)
• Conducting analysis on identified applications, platforms and programs including budget(s), program plans, and development and acquisition strategies;
• Developing methodologies on how to connect and communicate with the appropriate points of contact associated with each of the targeted applications and communicate technical, performance, and cost attributes of manufacturer’s technology versus incumbent and unmet system/platform requirements;
• Developing transition strategies associated with each of the targeted opportunities which will include elements of required technology development and augmentation, strategic partnerships, production requirements, qualification and specification process, and the identification of funding sources and strategies.

MassMEP and TribalVision are able to guide you through opportunities for a variety of Marketing Training Grants. Here you will find an overview of the Massachusetts Marketing Training Grants, an introduction to TribalVision and the next steps in the grant process.