DO YOU NEED TO BE ON AMAZON?
November 13 @ 9:00 am - 11:00 am
For years, we’ve all been watching as Amazon continues to acquire market share in the ecommerce environment and transform our expectations with online transactions. While many organizations swore in the past they’d never need to worry about selling on Amazon, the majority today understand they need an Amazon strategy to remain relevant.
During this seminar you will learn the basics of getting started on Amazon. Topics include but are not limited to: why you need to care about Amazon, how they’ve transformed the customer journey, variables of the A9 algorithm, fulfillment options (FBA vs. FBM), Amazon fee structures, product page best practices, and advertising basics.
Who Should Attend
The business owner if you are deciding if you should enter the Amazon marketplace and the head of marketing if you are looking to learn the basics of getting started.
About the Presenter
A marketing executive with 10+ years of experience, Damien Cabral is a Co-Founder and Partner at TribalVision, an outsourced marketing department for hire with offices in Warwick and Boston. Motivated by his longstanding passion for marketing and his frustration with the conflict of interests inherent in the traditional marketing model, Damien co-founded TribalVision as a forward thinking alternative to the traditional advertising agency model. His responsibilities include the conception of concise, clear strategies for lead generation and revenue growth; expert counsel for clients during those inevitable gut-check moments; and leadership of our 70+ team of seasoned marketers.