By Lisa Derby Oden

Hayley Steele is the Marketing Coordinator at MassMEP. Her primary focus it to conduct marketing outreach through digital marketing. Her work includes creating email blasts, coordinating social media, producing podcasts and videos, graphic design work, and according to Hayley “other creative stuff” as needed.

With over 20 years in marketing and a Bachelor’s degree in Business Administration, her experience spans a variety of industries including shopping center development, publishing, entrepreneur/franchise owner, manufacturing, and consulting/ freelance work. Hayley moved to Massachusetts because of her husband’s job. She had been doing a lot of freelance work and wanted to get back to work full-time. She had been considering other positions for about a year when she saw the ad for the MassMEP position and applied. The rest is history.

In her work, Hayley is passionate about the marketing message and it being consistent across the board. She believes in and knows the value of everyone in the company having the same message and conveying it in the same way. Communication is huge – over-communicating is preferable to not enough. Repetition reinforces a consistent message.

Outside of work, it is her family that is at the center of her passion. Doing things together as a family, vacations together, seeing her kids transition into their own people, and being part of their lives provide Hayley with a deep sense of satisfaction. Sports are also a huge passion. In particular, she loves watching kids grow through sports. She loves coaching sports – basketball, soccer, and field hockey in particular. Seeing kids when something clicks and they get it and they want to come back, again and again, fulfills her coaching dedication.

How well do you know Hayley? Two of these statements are true and one is not. Can you guess which one?

1) I was not born in the US.

2) I have owned 7 houses.

3) I played field hockey in the Keystone State games.