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Embrace the Season: Why Summertime is Perfect for Buying Local

Kathie Mahoney, MassMEP President

A Message from our President.

Embrace the Season: Why Summertime is Perfect for Buying Local

As the warmth of summer envelops us, there’s a special vibrancy that fills the air. Farmers’ markets bustle with activity, local artisans showcase their latest creations, and communities come alive with events and festivals. While the winter holidays often get the spotlight for shopping local, summer is an equally wonderful time to support our local businesses and enjoy the unique offerings they provide.

Fresh and Flavorful: Local Produce at Its Best

One of the greatest joys of summer is the abundance of fresh, locally grown produce. From juicy tomatoes and crisp cucumbers to fragrant herbs and sweet berries, local farmers bring their best to market during these sunny months. By purchasing your fruits and vegetables from local farms, you’re not only getting the freshest and most flavorful produce but also supporting sustainable agricultural practices and reducing the carbon footprint associated with long-distance transportation.

Unique Finds at Local Markets and Shops

Summer is a prime time for exploring local markets and boutique shops. Whether you’re strolling through a weekend farmers’ market, visiting a craft fair, or exploring the small businesses in your town, you’re likely to discover unique, handcrafted items that you won’t find anywhere else. These items, made with care and passion, make perfect gifts or personal treasures, and buying them supports local artisans and entrepreneurs, and are manufactured locally.

Strengthening Community Bonds

Buying local in the summer helps strengthen the fabric of our communities. When you spend your money at local businesses, more of it stays within the community, supporting local jobs and fostering economic growth. Additionally, local business owners often invest back into the community, sponsoring local events, donating to charities, and participating in community projects. By supporting them, you’re contributing to a cycle of community enrichment.

Enjoying Local Events and Experiences

Summer is a time for community gatherings and local events. From outdoor concerts and street fairs to food festivals and art shows, there’s no shortage of activities to enjoy. Attending these events is a fantastic way to support local businesses, as many of them participate as vendors or sponsors. Plus, these events often feature local food trucks, breweries, and artisans, giving you even more opportunities to shop local while enjoying a day out with family and friends.

As you enjoy the long, sunny days of summer, take a moment to consider how you can support your local economy. Visit your neighborhood farmers’ market, explore local shops, attend community events, and savor the unique offerings that make your town special. Buying local isn’t just for the holidays—it’s a year-round practice that enriches our lives, strengthens our communities, and ensures a vibrant, sustainable future for all.

Let’s make this summer a season of support for our local businesses. Happy shopping, and enjoy all the wonderful things our community has to offer!